Alohas segments its offering to grow in men's footwear

Madrid – Following the path already taken by other fashion and footwear brands that began by championing a 'fluid' and genderless product model, the Barcelona-based brand Alohas, which specialises in footwear and accessories, is segmenting its offering with the creation of 'For Him'. This new section on its e-commerce platform will now feature all its men's-sized styles.