Alton Lane opens Tribeca flagship

Bespoke menswear retailer Alton Lane has opened its first New York flagship in Tribeca. The street-level space, located at 7 Harrison Street, brings Alton Lane's retail concept for the modern, discerning gentleman to one of Manhattan's most coveted neighborhoods and affluent neighborhoods.

"We are thrilled to announce the opening of our new Tribeca flagship," said Colin Hunter, co-founder and CEO of Alton Lane. "A number of our customers live or work downtown and we wanted to be able to make our product and experience even more convenient and accessible. We look forward to continuing to deliver excellent fitting clothing, exceptional value, and an unparalleled shopping experience."

Each of Alton Lane's 13 showrooms around the U.S. offers a relaxed, comfortable environment with dedicated style experts. The Tribeca flagship features a fully stocked bar with award-winning bourbon from Elijah Craig, a private poker room, TV's all around, and state-of-the-art 3D body scanning technology to ensure the best possible fit.

"We have seen tremendous success in New York thus far," said Peyton Jenkins, president and co-founder of Alton Lane. "The opening of Alton Lane's second New York City location is an important step as we continue to grow and disrupt the luxury menswear market with our unprecedented customized apparel and innovative retail concept."

Despite the challenging market for retail, luxury menswear is seeing a surge, and is expected to be valued at 33 billion dollars by 2020 according to a report by Digiday. Currently, menswear is actually forecasted to grow at a faster rate than womenswear. More men are dressing up, and the proof is in the sales figures.