Amazon launches “Countdown to Black Friday”

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Retail

London - Although the official shopping holiday Black Friday is still some 22 days away, US online giant has launched a dedicated “Countdown to Black Friday” page.

The new webpage offers consumers in the United States early “Black Friday sales” from its deals of the day section, a number of timed deals which run for a fixed amount of time and are refreshed throughout the day. One of the first deals offered includes up to 50 per cent off on selected women's boots from Nine West, Kate Spade and Marc Fisher.

Amazon UK has yet to debut special discounts ahead of the Black Friday, set to take place on November 25. However the online retailer also created a dedicated landing page for UK consumers looking for Black Friday deals, which encourages shoppers to sign up for its deal newsletter in advance and shares the history behind the US promotional holiday that traditionally takes place on the day after Thanksgiving.

The online giant confirmed that Black Friday was its biggest sales day in the UK to date, with over 7.7 millions items ordered.

Photo: Screenshot Amazon Black Friday page

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