Amazon wants to make it easier for online shoppers to receive packages. The giant online merchant announced on its website that it will be rolling out its “Amazon Hub” program to more apartment buildings across the United States. Companies that manage apartment buildings can request Amazon to install a locker in the buildings' common area, so that the staff no longer needs to manage packages, and residents can collect their purchases when it best suits them.
Similarly to the lockers Amazon already operates inside grocery stores and convenience stores, shoppers receive a code via email or text message once their package is delivered. The designated locker’s door only pops open if the right code is entered into the machine. The main difference between Amazon Hub and the other lockers is that Hub accepts packages from all carriers, not just Amazon.
The news comes the same week Amazon announced the expansion of Amazon Prime Wardrobe to all customers in the US. Launched in beta version last year, the service allows for customers to order as many items as they want, but only pay for the items they want to keep. With this move, Amazon aims to compete with fashion subscription services like Stitch Fix and Trunk.