American Eagle to offer size-inclusive denim for Fall 2019
Jul 18, 2019
American Eagle is adding denim to its range of size-inclusive options. According to Glamour, the brand — which is geared primarily toward the Gen-Z age group — will expand its women’s denim size range to be 00 to 24, as opposed to the original 00 to 20 beginning Fall 2019. Additionally, the brand will also be offering a range of men’s jeans for sizes 24 to 48. All sizes will be available in American Eagle stores as well as the brand’s website.
Despite the fact that its sister brand, Aerie, has been promoting this idea of body positivity and inclusivity over the past few years, American Eagle makes the announcement quickly following the steps of specialty brands including Anthropologie and Loft — both brands which are commonly seen at shopping malls across the United States.
The addition of size-inclusive denim comes just in time for American Eagle’s target audience to start back-to-school shopping.