American Rag adds new product to specialty store

Los Angeles - American Rag, known for its Cali-infused apparel, recently just signed on for a new collaboration. In partnering with Pax Labs, American Rag will offer vaporizers in addition to its apparel.

The fashion company is most known for its Los Angeles-based clothing including menswear, womenswear, denim, and footwear. In adding vaporizers to their line of merchandise, it adds a distinct new facet to American Rag. Pax Lab chose the fashion retailer in order to introduce their product into the fashion retail industry in Los Angeles. The partnership will result in the retailer offering the Pax 2 vaporizer. “Working with American Rag, we’re able to both reach and engage our passionate customers in their store through our event marketing,” said Richard Mumby, CMO of Pax Labs. The vaporizer is known for its inventive design and technological advancements. This will be the company's first foray into introducing its product through fashion retailers in Los Angeles.

American Rag was founded by Mark Werts in 1984 in San Francisco. The brand’s first Los Angeles store opened in the following year. Since then, the brand has been headquartered in Southern California. American Rag is known for its fashion-forward clothing offering denim staples and sophisticated basics. The company has 11-50 employees currently and two specialty operating stores based in SoCal.