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Amour Vert pop-up shop opens in Beverly Hills

By Sara Ehlers

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Retail

Amour Vert, a sustainable American fashion brand, recently opened up a pop-up shop at the Switch Boutique in Beverly Hills. The pop-up opened up last week on March 30.

Switch Boutique is located at 238 S. Beverly Dr. in Beverly Hills. The store is known for its refined collection comprised of women’s apparel and accessories. Amour Vert, the brand of the pop-up shop, is a high-fashion label known its eco-friendly approach to the fashion industry. Amour Vert has a zero waste design philosophy as well as using non-toxic dyes and sustainable fabrics in its manufacturing. The eco-conscious pieces range in price from 79 dollars to 230 dollars.

Lily Kwong, the brand’s director of brand strategy, told WWD that the brand also plans to do a Plant a T(R)EE collection, which will ensure a tree planted in the U.S. for every t-shirt sold. “It just felt like a call to action,” said Kwong to the publication.

Earlier this month, Amour Vert also opened up a pop-up in Palo Alto. The temporary shop was located at 441 University Avenue. Last year, the brand also opened up a brick-and-mortar store in San Francisco’ Hayes Valley. The newest store addition, the Beverly Hills pop-up, will be open until April 9.

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