Anine Bing relocates and expands in LA
Sep 9, 2015
E-tailer and designer Anine Bing recently just relocated her Los Angeles flagship store.
The Danish designer recently decided to move and expand her Los Angeles base. Her flagship, off of 3rd Street, moved a little further down the strip to a larger location. The new boutique boasts approximately 3,000 square feet and more than double the size of her old location. The reason for the move was due to the fact that Bing needed a bigger space for her label. In order to have her space match her ready-to-wear collection that can complement the brand’s expansion in apparel with its interior. The new store will now be able to offer Bing’s merchandise including apparel, footwear, lingerie, jewelry, and swimwear. The curated flagship also incorporates vintage finds and custom pieces as well infused with Bing’s label.
The brand was established by founder Anine Bing in 2012 as an e-commerce site. The ready-to-wear collection began and is based in the greater Los Angeles area. The brand’s signature style reflects a sophisticated edginess including skinny jeans, basic tees, and leather jackets. The trans-seasonal brand adds new items to its label on a weekly basis. Anine Bing’s headquarters are located in downtown Los Angeles and the company has about 50 employees globally. Internationally, Anine Bing has three stores opened. In the U.S., Bing has two locations based in New York and Los Angeles. The company has reported making millions in revenue with no specific details on its growth revenue plans for the forthcoming year.