Anthropologie taps Turkuaz Kitchen's creator for homeware collection

Fashion and lifestyle retailer Anthropologie has teamed up with content creator Turkuaz Kitchen's Betül Tunç to create an exclusive homeware collection.

Renowned for her made-from-scratch recipes and unique aesthetic, Tunç, better known under her handle @turkuazkitchen, has close to 16 million followers across Instagram, TikTok, YouTube, and Facebook.

Building a platform around her passion for cooking and serving, Tunç collaborated with Anthropologie to develop a homeware collection inspired by her Turkish heritage and traditional Iznik patterns.

"In envisioning this collection, I wanted to create pieces that were authentic to the aesthetic people have come to associate with me and infuse some elements of my Turkish heritage for a touch of elegance," said Tunç in a statement on the collection. "My hope is they can be enjoyed seamlessly by anyone who loves cooking, baking, and creating as much as I do."

The 25-piece collection features a broad array of dishware, bakeware, cooking and baking tools, as well as candles that are designed to exude an old-world charm in a series of soothing colors like ivory, amber, and powder blue

"The pieces in this collection are thoughtfully designed so they can be cherished for years to come," said Aaron Mutscheller, president of Anthropologie Living & Terrain, in a statement. "We hope that our partnership with Betul will inspire our community to recreate Betül's tried and true recipes and celebrate the beginning of the New Year with their loved ones – across the kitchen island or around the table."

"Anthropologie was the perfect partner to bring my vision to life," added Tunç. "I'm in love with the craftsmanship and uniqueness of each piece, and I can't wait to see how my audience and Anthropologie fans incorporate them into their daily cooking."

The Betül Tunç for Anthropologie collection is now available both in-store and online, with prices starting at 12 USD for a juice glass and up to 64 USD for a set of dessert plates.