Ariat opens flagship store on Las Vegas strip, Nevada

Ariat International, best known for its Western, work, and English-style footwear, has opened a new flagship store on the Las Vegas strip.

The flagship location, situated at the new 63 Las Vegas shopping center, spans close to 10,000 square feet and offers a broad array of Ariat boots, shoes, apparel, jeans, and accessories. Inspired by Ariat’s performance-based rodeo scene, the new Ariat flagship store aims to offer customers a premier shopping experience and includes expert boot fittings, hat shaping, and brand technology education.

"We're thrilled to have a brick-and-mortar presence in the entertainment capital of the world," commented Jared Ellis, VP of consumer retail at Ariat in a statement. "Roughly 40 million people travel to Las Vegas each year, so expanding our retail footprint to the Strip is an exciting next step for the brand.”

A life-size hedge wood bucking bull sculpture at the store entrance offers a unique photo opportunity, blending in fun Las Vegas elements. Upstairs on the second floor of the store, Ariat's "Hat Doctor" allows for customization, with special displays highlighting a wide selection of hats and accessories tailored to individual tastes. These design elements infuse the space with Ariat's signature pride and performance, set against the backdrop of Las Vegas.

“This is Ariat's first brand shop in Nevada and the largest within our existing fleet,” added Ellis. “Customers can expect our widest selection of in-store products with style experts available to help achieve that perfect, authentic western look." Since launching back in 1993 as "The New Breed of Boot," Ariat pioneered the fusion of athletic footwear technology with equestrian boots. Today, Ariat offers innovative, award-winning performance gear for various outdoor and work settings.