Asicstiger opens in SoHo

Asicstiger, the Japanese lifestyle brand and division of athletic wear brand Asics, has officially opened their first store outside of Asia in New York's SoHo neighborhood. On Thursday, the company celebrated the store opening and debuted their exclusive collaboration with Tokyo-based artist Sneakerwolf. Located at 276 Lafayette Street, the store is poised to attract SoHo's prime retail traffic.