- Sara Ehlers |
Athletic Propulsion Labs recently confirmed plans to move its headquarters to downtown Los Angeles. The brand is upgrading by moving into the 15,000-square-foot space located at the Row DTLA.
The relocation will take place in March, according to Design Retail Online. The move will also help the brand plan their first upcoming retail unit opening in May as well, which will total 1,000 square feet. The performance footwear brand currently retails women's footwear, men's footwear, and wholesale. Through this new office move, it seems that the business side of Athletic Propulsion Labs is continuing to grow.
Recently, APL also launched its footwear at various Lululemon stores. As Lululemon is known for its yoga, running, and training gear; the footwear brand was a perfect fit. With the new headquarters relocation, it seems APL is moving towards expanding its brand as well as retail presence. “You’re not going to see us open 40 stores at once, but we definitely have a global vision,” Adam Goldston, co-founder of APL, told WWD. “What we need to make sure is that we do something that’s impactful.”