ATM opens East Hampton store

ATM, the streetwear brand designed by Anthony Thomas Mellilo, has opened its first East Hampton store at 20 Newton Lane. This is the second brick-and-mortar location the brand has opened, the first being on Bleecker Street in February.

The new East Hampton store is meant to mirror the brand's relaxed aesthetic. In staying true to the brand's DNA and heritage, Founder Anthony Thomas Melillo's direction for the space was to create an environment that was minimal and welcoming by using natural elements. The new store follows a previous ATM pop-up shop that was open last summer in Easthampton.

"The beach is home for me and my family and I really love the cozy, local feeling," says Melillo. "I want to make sure the store is part of the community, just like Bostwick's is for an early Sunday dinner with the family, ATM should be a go-to in East Hampton. The brand's laid-back yet refined aesthetic lends itself so well to the lifestyle."

ATM opens store at 20 Newton Lane

The 1,200-square-foot space is designed to reflect the skeleton of an unfinished home. Upon entering, customers pass custom-built bay windows and bench seats with black denim cushions. All materials used throughout the space epitomize Mellilo's minimalist approach to design, with natural white oak used for the flooring, trim work and shelving. Custom display racks are crafted from powdered blackened steel, and cement and black matte paint from Farrow & Ball's. A large lattice-like wooden installation floats on the wall at the rear of the store, serving as a focal point for the new ATM shoe collection. A staggered line of 30 mannequins runs down the center of the space, showcasing ATM's best-selling t-shirts and seasonal looks. All the furniture was designed by Mellilo.

The new ATM shoe line which launches this month features both men's and women's styles including a slip on and a lace-up, and will be available in different materials such as denim, suede, metallic leather and python. The sneakers are made in Portugal and will be sold exclusively in both ATM stores and on atmcollection.com. Prices points for the shoes range from from 375 dollars to 395 dollars.

photo: courtesy of HL Group