- Sara Ehlers |
Australian fashion is making an effort in targeting more U.S. customers. This month, the Aussie Collective just opened a 1,000 square foot space at Westfield Century City highlighting Australian designers.
The boutique acts as a temporary space representing fashion and lifestyle brands from Australia. The pop-up also serves as a way to help grow these brands in the U.S. market, specifically Los Angeles. “We feel that there’s a lot of synergies between the fashion culture here in California and our Australian brands that are represented in the pop-up Chelsey Martin, Australian consul general of Los Angeles, told WWD. “The types of designs when you go into the store really represent a great diversity of Australian talent.”
The collective features brands including Kip + Co, Vie Active, Pared Eyewear, Kirrikin, Swisse and more. The store will retail womenswear, menswear, accessories, footwear and more. The collective will be open during normal mall operating hours and will stay open for a month long, according to Footwear News.