Balenciaga opens on Rodeo Drive

Los Angeles - Luxury fashion house Balenciaga has finally completed its relocation from Melrose Avenue. Landing on renown shopping strip Rodeo Drive, the ready-to-wear brand just opened its newest flagship.

After debuting doors that have read “Coming Soon” on its entrance, the store officially opened this past weekend in Beverly Hills. The boutique boasts 1,884 square feet as a re-opening of its former West Hollywood location. The store will feature the fashion house’s ready-to-wear collections for both womenswear and menswear. The flagship will also offer accessories and eyewear at the location. The inside decor emphasizes modern elements with white walls and fixtures. The store also has differentiating textures to create a unique, aesthetic appearance.

Established in Paris in 1936, the fashion brand has created a name for itself as influential fashion company. Known for its leather goods and shoes, the brand has also released various women’s and men’s collections. The new Rodeo Drive flagship serves as Balenciaga’s second boutique in the U.S. Currently, the fashion house has a flagship in New York. Additionally, the company has ten stores operating internationally.