Bally opens on Rodeo Drive

Los Angeles - Bally, Swiss-based brand, recently opened a new flagship in the U.S. The luxury label debuted its new store this past Thursday, February 18, off of Rodeo Drive.

The boutique boasts 2,013 square feet and features a modern, classic interior decor. The store will have a two-story red marble facade to elevate its design. Bally is known for its luxury shoes, bags, and accessories. Renown in Swiss from the company's origin, the label has gained a reputable standing for chic, contemporary clothing with a classic edge. The brand typically uses a soft palette of colors ranging from neutral tones to muted blues, reds, and yellows. The store will offer the brand’s merchandise including its ready-to-wear S/S 2016 collection.

The new flagship represents Bally’s re-introducing its label back to the U.S. “From the day I entered the company 26 months ago, the first priority was to bring Bally back to America,” chief executive officer Frédéric de Narp told WWD. De Narp is currently in charge of the reboot of the Swiss brand and improving its markets. “It is simply the most important market in the world, and L.A. more than anywhere else influences the rest of America and the rest of the world,” he told the publication.