- Sara Ehlers |
Los Angeles based-brand Band of Outsiders just announced a new pop-up. The label is set to launch at Fred Segal in West Hollywood officially opening its doors Thursday, February 8.
The pop-up will retail Band of Outsiders' exclusive spring collection,
which was shown at London Fashion Week last year. The pop-up will be the
only retailer in Los Angeles that will sell the label's new collection,
according to WWD. As the two brands have worked together in the past, the
pair-up for the temporary boutique was an ideal fit. “Fred Segal and Band
The company was founded originally in Los Angeles in 2004. With the brand's roots in the city, the choice to have the launch at Fred Segal was a homage to the label's heritage. The company is sold now in over 330 stores worldwide, although the spring collection will only be available at the pop-up.