Barneys New York launches Mantle

Luxury retail store Barneys New York has announced the launch of its spring campaign, Mantle, a virtual reality experience done in partnership with the Martha Graham Dance Company and Samsung Electronics. The two New York institutions have joined forces to create a virtual reality short film that combines fashion, technology and contemporary dance, premiering in Barneys New York stores in exclusive designer looks straight from the runway. The experience can be viewed in Barneys New York stores with Gear VR powered by Oculus, through the Samsung VR app, and online at Barneys.com beginning March 6.