Bloomingdale’s debut Good for the Globe pop-up
Mar 8, 2019
Bloomingdale’s is highlighting sustainability with its latest carousel pop-up called ‘Good for the Globe.’
The department store chain has curated a selection of goods ranging from denim produced with less water to recycled skateboards and board games made from used fishing nets.
Good for the Globe is art directed by surfer and environmental philanthropist Quincy Davis and sees the current edition of Bloomingdale’s pop-up raise awareness to help consumers reduce, reuse and recycle.
According to Luxury Daily, the pop-up is presented in partnership with Windex, with the cleaning brand appearing in windows and in-store displays with sea creatures made from recycled plastic. Windex will also be letting consumers customize a bottle of its cleaner, which it is now making with 100 percent ocean plastic.
The Carousel has proven to be a popular extension of Bloomingdale’s New York flagship as well as in three other locations. The rotating boutique will offer new products and experiences selected by a guest curator alongside Bloomingdale’s fashion team.
Photo credit: Bloomingdale’s Facebook page