Bobbi Brown partners with Walmart to bring wellness to the masses
By Dale Arden Chong
Mar 28, 2019
After beauty brands have seen success in sales through luxury retailers such as Goop, Bobbi Brown hopes to make an impact with wellness through the mass market in a partnership with Walmart. According to Business of Fashion, the beauty brand will launch a line of tea, pills, powders, gummies and other supplements.
The founder of Bobbi Brown Cosmetics led her namesake beauty brand for nearly 30 years, left her company in 2016 before reinventing herself as a wellness guru and health coach with her line Evolution_18.
Though wellness has become a popular trend in beauty among the middle-upper class, the makeup industry veteran is hoping to bring the concept to a wider audience in its partnership with the mass retailer.