Athleisure brand Boy Meets Girl has announced the continuation of its #StopHate campaign, collaborating with activity box retailer InKidz on a back to school special.
The #StopHate box contains a campaign t-shirt, Indian Bond Band bracelets and other toys and activities supporting the brand’s partnership with the National School Climate Center, with the underlying goal of ending bullying in schools. 20 percent of the net sales will be donated to the NSCC Bullybust campaign, with boxes sold through both Boy Meets Girl and InKidz websites.
To further the message, the brand partnered with Luis Hernandez, a regular ambassador of the company, including a wider range of influencers and youth activists that took part in the ongoing campaign. The ambassadors sported the Boy Meets Girl #StopHate top and branded sweats in remote photo shoot locations.
Boy Meets Girl founder, Stacy Igel, said in a statement: “I can’t stress enough how important participating in this collaboration was, because before anything I’m a mom and a mom who wants her son’s world to be a bit better and kinder in the future, for him and other children. Working with Luis whom I have been working with for many years to bring together incredible ambassadors making change and find a brand like InKidz who are equally dedicated to this cause made this a big yes.”
The contemporary brand is a regular voice for demanding societal change, with past campaigns revolving around Women’s History Month, voting information and the Black Lives Matter movement. To help promote reformation, the label releases collections with designs based on the commentary it wants to make.