Brandon Holley's helping retailers ring in the digital age

It’s no secret that phone apps are taking over the future of retail. If people find out that there is a new app that will allow you to order clothes faster, or their favorite retail chain now has an app for ordering apparel ahead of time when those must-have designer collaborations drop they will be hitting the download button on their phones faster than you can say fashion. In an increasingly digital age, it’s no surprise that even fashion consumers have evolved to become digital consumers as well. E-commerce, without question, is the future of fashion, and if brands don’t know how to keep up with the digital age it will be a sink or swim game.