Bravissimo launches in U.S.

Bravissimo, the U.K.-based bra company, has come to the United States. The company, which was started by Sarah Tremellen and her friend who had trouble finding good bras, has launched its first U.S. website.

Adamant that 'big boobed women' deserved better, they started Bravissimo as a mail order company from Sarah's living room, providing a wide range of lingerie, swimwear and clothing for women who are D cup and above. Today the company has a large customer base, including several thousand women in the U.S., in addition to 28 shops across the UK, a thriving mail order and e-commerce operation and a turnover in excess of 60 million dollars.

Over the years, the company has received hundreds of requests from its American customers to bring Bravissimo to the U.S.A, and the launch of its US website is the first step in a big journey to set up a full U.S. operation with a store to follow.

"Finding a choice of bras, swimwear and clothes that fit properly, set in an environment that is inclusive and celebratory, can be life-changing for women for bigger boobs," said Tremellen. "That might sound dramatic, but we hear from women all the time who tell us that finding Bravissimo has transformed the way they feel about themselves."

She added that, "Our aim is to provide our customers with a wide choice of lovely lingerie, swimwear and clothing and an environment to inspire them to feel fantastic. We know that the choice of bras available in bigger cup sizes is limited in the U.S., and that there are many, many women in the U.S. who are D cup or above, so we are very excited to be bringing Bravissimo to the big boobed women of the U.S.A. Our U.S. website is only the beginning - we can't wait to get to know our American customers better and we plan to open our first store in the U.S.A. as soon as we can."

photo: via PR Newswire