British fashion brand Represent opens first UK flagship store

British menswear label Represent is set to inaugurate its first UK flagship store in Manchester this weekend, marking a significant time in the brand's transition from digital-first retailer to omnichannel retailer. The company, projecting turnover of 100m pounds by year-end 2024 and 250m pounds by 2028, has demonstrated remarkable growth trajectory with an average sales increase of 81.4 per cent over the past three years.