Brooks Brothers officially opens new Hudson Yards store

Brooks Brothers, the retailer that has dressed 40 out of 45 U.S. presidents, has officially opened the doors to its newest location in Hudson Yards. The brand, established in 1818 on Catherine and Cherry Streets near the ports of New York City, has moved with its customers to each important neighborhood— migrating first to Soho then Flatiron, before setting up its permanent Madison Avenue flagship near Grand Central Station over 100 years ago.

The opening of the Brooks Brothers location at Hudson Yards continues this tradition. The 2,500-square-foot retail space is also the brand’s first in America to debut a new global interior design concept, blending archival architectural elements inspired by its historic flagship at 346 Madison Avenue with modern yet timeless design elements throughout.

Brooks Brothers opens their doors to their newest New York store

The sophisticated store design showcases the collection, and is accented by rich colors including teal and shades of dark blue contrasted with fixtures in light grey lacquer and deep rosewood paneling. Brass architectural screens highlight the Golden Fleece logo and frame the rooms and windows. Cabinetry and floating display racks are trimmed in brushed brass. Furniture is light with a nod to mid-century design and a bold sculptural chandelier illuminates the store. Flooring is in ash oak herringbone parquetry paired with mosaic marble flooring creating an ambiance that is luxurious, airy, and inviting.

Brooks Brothers at Hudson Yards features both the signature collection and Golden Fleece luxury label for men, as well as its women’s collection which is designed by Zac Posen. The location has a personal shopping service, next-day alterations, same-day delivery in Manhattan, complimentary home delivery on out-of-stock items and a dedicated area for made-to-measure clothing. The brand will also provide two exclusive services for the shoppers at Hudson Yards, an in-home wardrobe consultation and off-hours availability, by appointment.

“The opening of Brooks Brothers at Hudson Yards is exciting for us as it is our first North American store opened under our new global store concept," said Mohit Gulrajani, senior vice president of Omni Channel Strategy & Operations of Brooks Brothers, in a statement. "Hudson Yards is a unique and dynamic location and has quickly become a must-see destination for NYC residents and tourists alike. We look forward to creating a new Brooks Brothers experience for our customers.”

photo: courtesy of Purple PR