Brunt Workwear enters denim category with ‘Coady Work Jean’

US-based Brunt Workwear has announced its entry into the denim category with the launch of the ‘Coady Work Jean’. Available in two styles, ‘Athletic Straight’ and ‘Bootcut’, the collection marks a category expansion as the company builds on its work boot foundation to outfit tradespeople.

Work jeans represent approximately half of the work pants market, making denim an opportunity for the brand to serve existing customers and reach new consumers who prefer jeans on the job.

“As a workwear brand built around the modern tradesperson, we've known denim was a category expansion we have wanted to make for a while now,” said Brunt Workwear founder and CEO, Eric Girouard. “We just wanted to be sure we did it right. Some of our customers are always going to reach for jeans as their work pants. Our job is to listen to what they need and give them product that overdelivers for their workday. The Coady Work Jean is another step in building Brunt alongside the tradespeople we serve.”

Designed for movement, comfort and durability, the ‘Coady Work Jeans’ feature pre-shrunk denim made with 100 percent US-grown cotton and added stretch for immediate comfort without a break-in period. Extra room in the seat and thighs supports bending and crouching while easing strain at the seams.

Denim-lined pockets reinforce high-wear areas, while deep front pockets accommodate phones and tools without digging in when sitting or crouching. Seven reinforced belt loops also help support the waistband under the weight of heavy gear and toolbelts.

The expansion builds on the company’s existing work pants business and connects to its footwear assortment. The ‘Athletic Straight’ features a non-tapered leg below the knee to complement 6-inch boot styles such as the ‘Marin’, ‘Ohman’ and ‘Sullivan’, while the ‘Bootcut’ is sized to fit over taller pull-on boots including the ‘Bolduc’ and ‘Vastbinder’.

“For our customer, fit includes how a jean moves when they crouch, what they carry in their pockets and how the leg sits over their boots,” said Brunt Workwear chief merchandising officer, Scott Roberts. “We approached Coady with those everyday needs in mind, combining comfort from the first wear with reinforcement in the places that take repeated strain and wear.”

Continuing the brand’s tradition of naming products after real tradespeople who inspire the company and help test its gear, the ‘Coady Work Jean’ is named after Henry Coady, who works for the State of Massachusetts in its Highway Department. Coady brings more than a decade of experience in construction, hardscaping and dirt work, including operating heavy machinery, responding to emergency accident scenes and plowing roads through New England winters.

The ‘Coady Work Jean’ launches November 12, 2026 for 69.99 dollars. The collection is initially available exclusively through Brunt Workwear’s direct-to-consumer (D2C) channels, with wholesale availability planned for 2027.