Burton opens New York flagship as Zeb Powell launches apparel line

Burton has opened a new flagship store in SoHo, New York, moving into a 5,000 square foot space at 107 Grand Street on the corner of Mercer Street, around the corner from its previous store. The site, formerly occupied by Jaded London, opened on September 18 with a public launch event set to happen on Thursday, featuring professional snowboarder Zeb Powell who will debut of his apparel line, Zeb's Closet.