Resortwear label Camilla just announced that it will be expanding outwards to the U.S. through e-commerce.

The Australian-based company is already sold through over 100 U.S. stores, but up until now did not have an online store that catered to U.S. residents. According to WWD, the brand just opened a dedicated web store to the states at The site will feature U.S. content as well as global content including collaborations and Oakley campaigns.

The web store is all a part of designer Camilla Frank’s strategy. “We believe there’s an opportunity for the U.S. business to be as big as our Australian business in the next five to seven years,” Paul Cherny, chief executive officer of Camilla, told WWD. The U.S. expansion plan includes a Los Angeles flagship, a New York Fashion Week show, and more stores based in popular retail cities for 2017.

The newly developed site is available for access now along with the brand’s latest 2015 resort collection. The “My Wandering Heart” collection includes ready-to-wear, swimwear, and more, which retails up to 800 dollars.





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