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The Council of Fashion Designers America (CFDA) has announced that designer Prabal Gurung has moved into the CFDA Retail Lab, the brick-and-mortar retail space at Cadillac House.

The move coincides with the CFDA confirming the next four designer brands that will take part in the mentorship programme, which provides the fashion designers a real-world education in retail, including the opportunity to sell within the rotating physical retail space.

The 2018 Retail Lab shops, which will operate for three months each, will be Title of Work, Dannijo, Rosetta Getty and Rachel Zoe.

They follow in the footsteps of Timo Weiland, Cushnie et Ochs, Public School, Tanya Taylor, and Pamela Love, who have all utilised the retail shop this year, with Gurung taking over the shop for the holiday season. He is selling his autumn/winter 2017 collection, as well as an array of skincare products in partnership with belif, and hand crafted artisanal products from his home in Nepal.

“The selected 2018 Retail Lab designers are a diverse group of American fashion designers with a unique brand story to tell,” said Ashley Sandall, director of Strategic Partnerships for the CFDA. “With Cadillac’s continued support, these designers are able to grow their businesses while receiving valuable resources as they consider opening their owned retail stores.”

Nathan Tan, associate director of brand partnerships and experiences at Cadillac, added: “Retail Lab is the full embodiment of our brand’s commitment to fashion and Cadillac House’s mission to curate ever-changing programming for the community, beyond automotive.

“We are proud to provide this year’s class of designers with a blank canvas to experiment with as a physical extension of their brand and look forward to seeing what they each create.”

The Retail Lab is located within Cadillac House at 330 Hudson Street in New York and is supported by way of store fixtures provided by Alu, mannequins from DK Display, hangers from Henry Hangers and technology and retail business solutions from Prism, Axis and KWI.