Change of Heart launches

American streetwear brand Change of Heart has launched on their website. Based in NYC, Change of Heart is described as a sophisticated, thoughtfully designed streetwear line that is aspirational while being mindfully produced to be attainable to the communities and cultures that inspire it.

Change of Heart is the brainchild of entrepreneur Jesse Baer, who co-founded one of New York’s most popular and successful bars, Common Ground. Baer has teamed up with fashion industry heavyweight Travis Anderson who was instrumental in launching Justin Bieber’s Drew House line (and has worked with brands such as Palace and Brain Dead), and longtime friend Joe Ferraro, a passionate streetwear aficionado. The brand is backed by renowned entrepreneur Andy Stenzler, who most recently co-founded Rumble Boxing, WME partner James Rubin, and former fashion executive Ashley Calandra.

Change of Heart’s mission is to create well-designed streetwear that is within the reach of more than a select few. The brand is committed to producing the collection in a way that treads lightly on the earth’s resources and the people who make it. As a brand inspired by the streets, Change of Heart believes in connecting with and contributing to urban communities through grassroots action. The founders will begin by working with Los Angeles Community Fridges, an independent network of refrigerators and pantries that provide food and supplies to those in need.

The debut 11-piece collection features essential garments elevated with high-quality fabrics, innovative treatments and considered details that come together to create a cohesive luxury experience. Price points range from 50 dollars to 250 dollars.

photo: via changeheart.com