Changing consumer values leads to rise of conscious luxury

The tectonic plates of the luxury fashion market are in continual shift leaving brands scrambling to react in order to remain relevant. The idea of conscious luxury is one that didn’t exist fifteen or twenty years ago. The assumption was that a luxury item was conscious by its very nature: the quantity was controlled to maintain its allure of exclusivity; it was made to a high standard, often hand-crafted in France or Italy; and how we consumed luxury was different because the pieces were treasured for life. But times have changed and conscious luxury is the term for our modern relationship with those highest of high-end purchases.