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Clare V. opens in West Hollywood

By Sara Ehlers

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Retail

Clare Vivier opened her third boutique in West Hollywood on March 25 last week. Formerly the space was occupied by A.P.C. at 619 North Croft Avenue.

The design of the space was by Kate McCollough, who is known for her Proezna Schouler store designs as well. The store is designed with modern, Parisian architecture in mind emphasizing neutral white and black themes. Vivier’s other stores are located in Santa Monica and Los Angeles. The Silver Lake location is a bit more colorful in design, although the Santa Monica compliments the West Hollywood’s boutique style well.

The Silver Lake location was Vivier’s first store on the West Coast because of her local attachment to the neighborhood. Before taking over the spot, A.P.C. held the chic space in Melrose for a little under a year. The 2,500 square foot space includes Vivier’s accessories that range from clutches, bags, leather goods, and other miscellaneous items.

The store’s neighbors near Melrose include Ten Over Six and Kelly Wearstler. The store is open Mondays through Saturdays from 11 a.m. until 7 p.m. On Sundays, Clare V. is opened from 12 p.m. until 6 p.m.

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