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Crocs, Inc.

Crocs brings back free pair for healthcare program

By Kristopher Fraser

May 7, 2021

Footwear company Crocs, Inc. is bringing back their ‘Free Pair for Healthcare’ program, an initiative first launched in 2020 to recognize and provide comfort to healthcare heroes for their extraordinary efforts in the battle against COVID-19. Kicking off during National Nurses Week, Crocs will once again give away 10,000 pairs of Crocs at Work shoes per day to frontline caregivers in the United States. The program will begin Monday, May 10 and conclude Friday, May 14. The website will open for requests at approximately 12:00 p.m. ET each day and will remain open until that day’s free pair allotment has been fulfilled. ‘Free Pair for Healthcare’ was originally created in direct response to requests from Crocs fans and healthcare workers seeking out comfortable, easy-to-clean Crocs shoes designed for long work shifts.

“We are thrilled to bring back our ‘Free Pair for Healthcare’ program and celebrate our frontline healthcare heroes who have worked harder than ever before to provide comfort in our communities over the past year,” said Crocs CEO Andrew Rees in a statement. “Last year’s program reinforced for our brand that doing the right thing is the right thing for Crocs, and we are honored to be able to take this moment to once again provide our shoes, this time as a thank you for the incredible work these individuals do each and every day.” 

In 2020, Crocs donated over 860,000 pairs of shoes globally, valued at 40 million dollars, to healthcare workers on the frontlines of the fight against COVID-19. This year’s effort will bring the total donation amount to more than 900,000 pairs of Crocs shoes.

As a preferred footwear brand for the healthcare industry, Crocs will offer a selection of comfortable, easy-to-clean and easy-on/easy-off styles from the Crocs at Work collection. Perfect for workers in healthcare, hospitality, retail and restaurant employees, the Crocs at Work collection is designed for demanding ‘on-your-feet’ industries. To ensure the shoes go to those who need them most, Crocs is asking consumers to only request their free pair of Crocs shoes if they are a healthcare worker.