Cynthia Rowley to open new flagship in Malibu

Cynthia Rowley's newest pop-in is set to launch in Malibu. The brand also confirmed a new development to be located specifically in Newport Beach.

According to the MalibuLumberYard.com, the brand's opening event is set for this Saturday, April 7th. The opening will include a fitness workout class as well as a XO Bloom Flower Crown Bar. The location came from Rowley's personal interest in surf culture and fashion. "I love designing everything and I’m passionate and obsessed with the sport and spend hours and hours in the water chasing waves," the designer told WWD. The boutique will open at 1,175 square feet at the Malibu Lumber Yard. Next, the brand plans to move forward with a store opening in Orange County.

Lifestyle brand Cynthia Rowley currently is sold in over 60 free-standing boutiques. The label includes women's ready-to-wear and accessories, which are likely to be sold at the new Malibu flagship. The brand sells eyewear collections for both men and women sold at the brand's website. In the future, it seems Cynthia Rowley is moving towards expanding in retail.