Danielle Bernstein launches collection at Macy's

Danielle Bernstein, the founder of fashion blog WeWoreWhat, has launched an exclusive collection with Macy’s. Inspired by pieces she loves to wear every day, Danielle Bernstein for Macy’s features mix-and-match suiting, puff sleeve dresses, along with floral prints and pops of color. The entire price point for the collection is under 100 dollars. For the first time in her designs, Bernstein has introduced plus sizes, with items ranging from 00–24. The collection will feature four deliveries throughout the year highlighting seasonal must-haves for every woman’s closet.

“Much of my childhood was spent shopping at Macy's in Manhasset," Bernstein said in a statement. "I would speed down Community Drive after leaving high school and scour Macy's for the newest items and outfits for everything from a high school dance to homecoming football game. Danielle Bernstein for Macy's is my ode to my childhood self, it's a way to bring my brand to the masses and pay tribute to the girl I was before WeWoreWhat.”

“For her more than 2 million followers, Danielle Bernstein is the ultimate style influencer giving fashion devotees a daily dose of wardrobe inspiration,” said Durand Guion, vice president of Macy’s Fashion Office, in a statement. “We are thrilled to bring Danielle’s exceptional taste level and must-have seasonal looks to the Macy’s fashion consumer.”

A native New Yorker, Bernstein started her career 10 years ago, as one of the first major fashion bloggers. She was placed on the Forbes 30 Under 30 list before the age of 25. Danielle Bernstein for Macy’s is available now on macys.com and at 175 Macy’s locations nationwide.

photo: courtesy of Macy's