David's Bridal partners with The Black Tux

Bridal retailer David’s Bridal and The Black Tux, an online destination known for its approach to men’s formal wear, have entered into an exclusive partnership. Following the success of their previously announced collaboration, David’s Bridal and The Black Tux have teamed up to create a one-stop-shop experience for their customers, aligning to their brands’ focus on growth, digital evolution, and expansion of their omni-channel operations.

The partnership was a natural next step for both brands in continued pursuit of disrupting the wedding and formal wear industry. This new deal opens doors for David’s Bridal to expand on their digital competencies and positions the brand as a fully comprehensive wedding and special occasion resource for their customers. In return, it will provide enormous retail opportunities for The Black Tux, who will have a dedicated presence in David’s retail store locations as well as omni-channel marketing support. The in-store shop is designed to showcase The Black Tux product offerings that complement the exclusive industry-leading color assortment available at David’s. The brand states that no matter your wedding color scheme, they have something for every bride.