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Dior Homme to open at South Coast Plaza

By Sara Ehlers

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Dior Homme recently just opened a new store in Orange County. Bowing at South Coast Plaza, the luxury fashion house launched a new flagship.

The store is located on the second floor of the mall by the Nordstrom wing. The boutique will carry merchandise from Dior across all categories. Planning to open at the high-end mall was always a plan in motion for the brand. “We have wanted to open a Dior Homme boutique in South Coast Plaza for a number of years, but we also wanted to make sure we had the ideal space and perfect location within the plaza in order to best showcase our brand,” Renaud de Lesquen, president of Christian Dior Couture and Parfums Christian Dior, told WWD. As the shopping destination is known for its luxury shops, the Dior Homme will be a perfect fit for the plaza’s consumers. With a glass storefront and white, light-up fixtures inside; the store will show off an elegant aesthetic. As the new boutique will extend the company’s presence, its ready-to-wear will be a main focus for the brand, according to the publication.

The flagship will serve as “unique, multi-dimensional space” according to the South Coast Plaza website. The interior decor will reflect a modern, sophisticated space with rich, tactile finishes. The store will retail ready-to-wear, footwear, leather goods, and accessories. Opening on Tuesday, February 14, the new store will debut just in time for Valentine’s Day.

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