- Sara Ehlers |
Los Angeles label Dra has confirmed their first flagship to open this month. The company, founded by Diana Ra, will be opening at the Row DTLA in downtown.
The store will boast a small space, totaling at 700 square feet. Located in the Arts District, the shop will neighbor various boutiques and local brands alongside popular eating destinations. “Since it’s our home, it just really made sense for us and we wanted to be a part of everything that’s happening," Ra told WWD. "It gives us an opportunity to meet our customers, talk to them face to face and collaborate with other brands.” As the first store for the label, the company has yet to announce any further details on its retail expansion.
As a new and independent line, Dra was created with soft, tailored shapes in order to reflect a modern, feminine wardrobe. Prices range from approximately 55 dollars to 188 dollars according to the brand's website. With various floral, sophisticated designs, Dra encompasses California-culture and the essence of L.A. With the new store, Dra will offer its elegant, contemporary womenswear. Alongside the in-house brand, other labels including Noms Project, Local + Lejos, Pistola Denim will be available at the shop as well. Although an official date is not yet announced, the store is set to open near the end of July.