- Sara Ehlers |
The California-based e-tailer has done quite a bit this year to bring interactive experiences to customers. Following a female empowerment campaign and a business networking experience, Aella has worked vigorously to expose its brand outside of the online world. In doing so, the brand unveiled a new pop-up set in Larchmont Village.
The quaint, shopping strip is known for its modish, local shops including retail, eateries, and coffee spots. “We were looking at a lot of different neighborhoods like Abbot Kinney, the Fairfax area But given our clientele, we just found that Larchmont Village was a really good fit for our brand,” Aella founder Eunice Cho told WWD. Other shops on Larchmont Village that neighbor the pop-up include Hardwear, Alternative Apparel, Bonnie Chace and more. The pop-up boasts 400 feet and will be open until December 23.
E-tailer Aella brings interactive in-person elements to brand
However, the pop-up is not the brand’s first attempt at involving their customer base. Earlier this year, the brand kicked off their first female-empowerment campaign, “Women Who Inspire.” The movement allowed women to highlight their professional success and really tell a story of the Aella brand. The story of the campaign is deeply rooted into the brand’s mission to promote stylish, casual clothing for women on an everday basis. “We really wanted to tell a story about the brand,” Ariyana Smith, manager of marketing and business development for Aella, told us in August. The campaign featured empowering women such as VP of operations and marketing at Reserve Anneke Jong, direct of West Coast Sales at Refinery29 Noel Yerington, founder of Yifat Oren & Associates Yifat Oren and more.
In addition, the brand teamed with Los Angeles footwear brand Tanya Heath in order to promote a business event. The event was in honor of National Business Women’s Day, where it served as a networking experience for guests. The goal of the celebration was to bring together professional females from a variety of industries in order to provide network opportunities. Both brands themselves were created and founded by women who create products for the modern-day woman. The event was held in Los Angeles earlier this October.
Although mostly popular through their e-commerce and online base, Aella’s newest endeavors have sought to change that. With a pop-up as the first beginning of a tangible shop for Aella, who knows what’s next for the Los Angeles brand.
Aella is most known for their comfortable-to-fit clothes that is still appropriate and stylish for businesswomen. The brand was established by Eunice Cho who started business school after years of working in fashion. Realizing a lack of fashionable, comfy suits; Cho created Aella as a lifestyle brand catering to women who need accessible and appropriate wear for every occasion. The high-quality garments range from trench coats, skirts, classic shirts, fitted blazers and more. The line varies in price from approximately 42 to 192 dollars.