E-tailer École hosts menswear pop-up in DTLA

Menswear e-brand École is hosting a month-long pop-up in the city of Los Angeles. Located at the Standard, the brand debuted its showroom for downtown locals.

The mobile menswear e-shop so far has flourished through technology. The brand offers easy no-hassle shopping for the modern, urban male. Geared for a millennial-minded audience, the brand stocks a curated selection of brands for menswear with an easy checkout function. École offers brands based in Los Angeles and New York such as Simon Miller, John Elliott + Co., Public School, Robert Geller, and Garrett Leight. The pop-up serves as a tangible, in-person experience for École’s customers. The pop-up is filled with touch-screens that allow the visitors an inside look into their app. The pop-up is focused on incorporating technology as a big part of the shopping experience.

The New York-based brand recently decided to do the pop-up after a similar pop-up experience in New York. The emerging start-up established itself this year as an online destination exclusively for menswear. The online service allows men an easier alternative to the fussy realities of mall-shopping. With their e-commerce service, their curated selection of brands provide a seamless way to purchase stylish clothes for the millennial-aged male consumer.