Eloquii is expanding its presence on the east coast. The trend-driven, size-inclusive womenswear retailer has opened a new store in the King of Prussia shopping mall near Philadelphia.

The Philadelphia location brings Eloquii's total brick-and-mortar store count back up to six, following the closure of its Miami store. Additionally, the retailer recently opened its first New York City store.

Eloquii determined a need for a sixth store in the area through social media research. The company selected the King of Prussia mall as it is the second largest mall in the country and can therefore reach more consumers with its commitment to provide a unique shopping experience.

"For far too long our customer has been incredibly underserved and it is our continued commitment to provide trend-driven fashion for her, not just online, but with physical locations nationwide where she feels she has a lack of options," said CEO Mariah Chase in a statement. "The opening of our King of Prussia location is another step towards that goal."

The new 2,500-square-foot store offers Eloquii's signature complimentary personal styling service that provides one-on-one or group appointments with trend and fit experts. Shoppers can also experience early access to new collections and exclusive events in-store, as well as free two-day shipping on online orders placed through iPads in the store.





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