Ermanno Scervino opens first U.S. store

Ermanno Scervino has opened its first U.S. store in the posh Bal Harbour neighborhood of Miami, Florida. The Florentine fashion boutique is located in Bal Harbour shopping mall, which is anchored by Neiman Marcus and Saks Fifth Avenue, and is home to other luxury boutiques including Chanel, Prada, and Ralph Lauren. The new 2200-square-foot space follows the concepts of the other Ermanno Scervino boutiques around the world with black smoked glass, mirrored surfaces, and steel and concrete elements.

The boutique carries the brand's men's and women's collections and accessories. The store also features an octagonal VIP room ordained with a Murano glass chandelier made in Venice. Miami was selected as Ermanno Scervino's first location to open a store because according to CEO Toni Scervino, "Miami is continuously becoming cooler, more interesting, and international."

Following the new Bal Harbour location, Ermanno Scervino has plans for stores in New York and Los Angeles. The company is also considering opening an American branch in the coming months. Currently they are working on consolidating their business in Europe, the Middle East, and Asia.

A new 3230-square-foot store will be opening in Shanghai, while another two stores are expected to open in Taipei. The brand expects to open a new unit in Dubai within the next few months. They are hoping to have 50 operating stores in total by the end of 2015.