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Fabiana Milazzo bows in West Hollywood

By Sara Ehlers

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Retail

Designer Fabiana Milazzo has recently spread her reach by expanding to the U.S. As a Brazilian designer, her brand has made its official debut on the West Coast.

The designer recently brought her eponymous label to West Hollywood by opening a new boutique. The flagship, spanning 1,300 square feet, officially opened its doors on February 22. Off of shopping strip Melrose Place, Milazzo’s store shows persistence to grow her brand in America. Neighboring boutiques include Marc Jacobs and The Row, among many other elevated apparel places.The 17-year-old brand’s store in Los Angeles consist of a minimalist aesthetic, reflecting her stores in Brazil, her native country. With off-white walls and a rustic furniture decor, the store’s interior reflects a sophisticated ambience.

Her company, currently worth approximately five million dollars, consists of clean, feminine silhouettes including gowns, denim, sweaters, and more. The apparel ranges approximately up to 6,000 dollars a piece for intricate, couture gowns. The new store will retail her namesake brand appealing to Los Angeles locals in the area. Currently, her brand is available in approximately 90 retailers in Brazil. She has expanded globally by offering Fabiana Milazzo in Paris, Tokyo, and Florence as well. The flagship that just opened will serve as her first ever in the U.S.

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