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Faherty to launch pop-up in Los Angeles

By Sara Ehlers

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Retail

Known for its vintage-influenced apparel and swimwear, Faherty will be returning to Los Angeles in another form of a pop-up. The brand executes its third Los Angeles pop-up in Venice starting August 20.

Faherty is known for its sustainable, beachwear including swimwear and apparel that emphasizes a retro vibe. Next Thursday until mid-October, the resortwear brand will remain open as a temporary boutique at Stag Provisions for Men. Stag Provisions for Men’s loft carries clothing for the modern day gentlemen mixing in vintage classics with new, fresh menswear. In order to celebrate the pair between Stag Provisions for Men and the eco-friendly label, Faherty will throw a launch party on the day of its opening, August 20. The founders of Faherty, Alex and Mike Faherty, as well as Stag founders Don Weir and Steve Shuck will all be present at the event. In addition to the founders and owners, the pop-up will offer its sustainable swimsuits, boardshorts, outerwear, pants, and other beach-appropriate apparel. Apparel for women ranges from 85 to 465 dollars, while the menswear ranges from 80 to 285 dollars in price.

The brand was established in 2012 when Faherty’s first men’s and women’s bathing suits were designed using recyclable materials. The brand fully launched in April 2013, later debuting their first full collection in the year. Their first flagship store launched last year in the middle of SoHo. Currently, the brand is flourishing and designing more collections featured rustic flannels, cozy knits, vintage workshirts, and more. The company is based in New York as a privately held company with less than 10 employees.

Faherty