Feefo adds fashion retailers

Feefo, the world’s leading purchaser verified reviews platform, has signed up a host of fashion retailers including French Connection, Gant, Jane Norman and Peacocks as new merchants.

With Feefo, only genuine customers who have made a purchase are invited to leave feedback, eliminating the phenomenon of fake or biased reviews. This feedback is then populated on the retailer’s website as well as on Feefo and is fed Google and, if it meets their criteria, the feedback is then converted into stars that form a visual representation of the retailers reputation.

The service has been growing as a response to the fast paced and competitive online market, where reviews can make or break a brands reputation, as well as the need for retailers to be able to access genuine customer feedback to improve their businesses.

Andrew Mabbutt, chief executive of Feefo said: "I am thrilled that we are working with French Connection, Gant, Jane Norman and Peacocks. Retail is an exciting area for us and one that continues to change as the online space grows and evolves. It's proven that genuine customer reviews make a tangible difference to online businesses, and we're looking forward to being part of these retailers' success stories.”

Launched in 2010, Feefo has become recognised as a trusted supplier of independent and verified ratings and reviews. The platform has more than 2,000 merchants, including a number of other fashion retailers including TK Maxx, Charles Tyrwhitt, Moss Bros, The White Company, notonthehighstreet.com and The Wool Company.

Image: French Connection