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For Love and Lemons opens a pop-up in Los Angeles

By Sara Ehlers

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Los Angeles - For Love and Lemons is moving into retail. The contemporary clothing and lingerie brand just opened its first store this past Saturday, January 13.

This weekend, the brand posted on their Instagram account a photo of the new store front set on La Cienega Boulevard. The Silverlake-based brand opens its doors this past weekend with events on the rooftop involving a cafe and a candy bar. For Love and Lemons was teasing on its social media accounts the store opening with the hashtag #FLLinLA.

With its official opening, this marks the brand's pop-up shop. According to the brand's website, the store will remain open for only two months. "After years of playing with opening a retail location, we’re finally doing it!" the brand stated on their official site. For Love and Lemons will also host fun customer events as well as highlight their newest collections through the shop. Whether or not retail is the right move for the clothing brand still remains to be seen.

For Love and Lemons