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Forever 21's cheaper concept F21 Red expands

By Sara Ehlers

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Retail

Los Angeles - The fast-fashion retailer is expanding rapidly with its lower-priced retail concept F21 Red. Launched in 2014, F21 Red is known for its affordable basics such as camisoles, jeans, and basic t-shirts. By expanding into its own retail chain, F21 Red already has plans to open two more locations for this upcoming year.

The two new locations set to open are set across the U.S. include San Diego and Brooklyn. The brand also just recently opened a new flagship in Kendall, Florida. The one-story store, boasting a little over 20,000 square feet, carries womenswear, menswear, and accessories all at their cheapest prices. Following suit, the Brooklyn store is set to open at 35,000 square feet, while its San Diego counterpart will be more than 20,000 square feet.

F21 Red differs mostly from Forever 21 due to its stylistic choices. Forever 21 hosts a myriad of clothing varying from contemporary, chic, edgy, street, and mass styles. However, F21 Red simply offers its most basic, plain clothing including tank dresses, crop tops, v-necks, pencil skirts, and more. Prices range from approximately 1.90 dollars (for tank tops and camisoles) to approximately 7.90 dollars for a pair of jeans.

Photo: Mike Mozart

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