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Fruit of the Loom celebrates Seek No Further

By Kristopher Fraser

Oct 3, 2018


Fruit of the Loom is celebrating the launch of the Seek No Further collection, its most high profile women's clothing line to date, with an interactive, multi-room shopping experience SoHo, New York City from Friday, October 12 to Saturday, October 13. Seek No Further is meant to be mixed and matched seamlessly so women everywhere can create looks they love as they transition from day to night and work to play.

The brand's full line-up includes the mix-it-up blazer, the fit & flare pant, a v-neck tank, a shell tank, the sweetheart v-neck tee, a pleated ponte dress, wide waistband leggings, wide-leg crop pants, a cardigan, a track jacket and track pants.

"Our Seek No Further collection truly speaks to a woman's need for versatile, stylish and comfortable pieces that can be easily incorporated into her own personal style," said Karen Kendrick, vice president of brand communications at Fruit of the Loom. "Today, women have so many clothing options that finding a look they love can be difficult. We created the Seek No Further collection to help simplify the shopping process, offering a range of styles and colors so they can create multiple looks within the collection or mix and match the pieces seamlessly into their already existing wardrobe. We look forward to having women try our most elevated designs yet at our shop."

The collection will be brought to life at the pop-up shop, with three distinctly designed rooms that resemble a woman's "day in the life," offering the ultimate exclusive shopping experience. The shop will mark the first and only time where customers may purchase Seek No Further pieces in-person. After the shop ends, Seek No Further products will be available for purchase online on Fruit.com/Seek-No-Further and Amazon.

photo: via PR Newswire
Fruit of the Loom