Furla opens new store at South Coast Plaza

Furla has opened its new boutique at South Coast Plaza in Costa Mesa, California, the largest shopping center on the West Coast of the United States. As a premier destination for luxury shopping with 22 million visitors annually, South Coast Plaza is the ideal location for Furla's newest U.S. boutique. Furla joins South Coast Plaza's more than 250 luxury boutiques in a hub for affluent shopping tourism.

The store's concept is minimalist yet sophisticated and reflects Furla's values of combining authentic Italian heritage with contemporary design. The new store will be located on Level 2 of the shopping center and will occupy over 1,151 square feet. The boutique will offer an assortment of women's, men's, small leather goods, shoes, sunglasses and scarves.

"We have seen high traffic on our e-commerce site from LA-based customers and have identified this region as a market for opportunity," said Alberto Camerlengo, Furla's CEO, in a statement. "We are excited to finally share the full Furla experience with fans of the brand in Southern California."

The new Costa Mesa and recent Miami store openings highlight the importance of the U.S. market to Furla and align with the brand's global expansion strategy. Furla has invested in prestigious real estate worldwide to increase brand awareness and help customers discover Furla's Italian DNA, quality and creativity.

photo: via PR Newswire