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Gabrielle Union relaunches fashion line with Saadia Group

By Kristopher Fraser

Sep 23, 2021


Image: New York & Company

Actress Gabrielle Union has relaunched her namesake fashion line with New York & Company under the Saadia Group, a multi-category product manufacturer, wholesaler, and retailer. This reboot marks Union’s most expansive release yet.

The Gabrielle Union line was first launched exclusively at New York & Company in fall 2017. The retailer saw immediate success and high demand from its customers with the introduction of the collection.

“We are excited to have Gabrielle Union join the Saadia Group, her brand is the perfect fit for our family of brands. We are excited to offer our product development expertise to relaunch her line bigger than before, with product at New York & Company and a debut at Lord & Taylor,” said Jack Saadia, principal and co-founder of The Saadia Group. “Our customers have been asking for the return of her line and we are confident that Gabrielle’s creativity and authentic style will continue to resonate with them.”

The first release of the line celebrates key staples in Gabrielle Union’s personal wardrobe. From errands and work to date night, and everything in between, the collection is comprised of styles for every occasion. Featuring a color palette of soft neutrals with subtle pops of color, the standout pieces include a stunning multi-color swirl maxi dress, bold sexy knits, and matching sets. The new fall pieces embrace luxe textures and fabrics and will introduce denim to her line for the first time ever.

The relaunch of the line will roll out with monthly releases, beginning with the September launch. Sizes will be offered from XS-XXL and U.S. 0-20.

“It’s great to join the Saadia Group and be back with the New York & Company family, designing my line once again!” Said Union in a statement. “With every collection I design, I want to ensure the clothing reflects my personality, style and celebrates confidence. The September collection has everything from styles for work, chic and cozy knits and pops of color for a fun night out.”

The Gabrielle Union line will relaunch with New York & Company and Lord & Taylor for fall 2021, with plans to release future drops at Fashion to Figure, a leading plus size fashion brand. Price points range from 49 dollars and 95 cents to 149 dollars and 95 cents.